Perhaps the most significant benefit of using Facebook Ads is that it will give you exposure on the platform where your customers can be found. Remember that 80% of all internet users are on Facebook. It doesn’t matter who your target audience is; they are sure to be found on Facebook.
So, if you are going to use ads, you need to make sure they are displayed on a platform where your audience spends their time.
Facebook Ads Are Very Targeted Internet advertisements are generally targeted, but Facebook ads stand out in that regard. You can target people on Facebook based on: