How Effective is Facebook Advertising? The Truth About Facebook ROI

With billions around the world, Facebook is still the leading social media network today. It offers the best platform for you to place ads.

Just how effective is Facebook Advertising?

Top Facebook Ads Benefits

As the biggest social media network, it is a must for you to put some effort into building your Facebook presence. While organic posts there can help, ads are better for businesses. Here are the top benefits that are offered by Facebook ads:

It’s Where Your Audience Spends Their Time

Perhaps the most significant benefit of using Facebook Ads is that it will give you exposure on the platform where your customers can be found. Remember that 80% of all internet users are on Facebook. It doesn’t matter who your target audience is; they are sure to be found on Facebook.

So, if you are going to use ads, you need to make sure they are displayed on a platform where your audience spends their time.

Facebook Ads Are Very Targeted Internet advertisements are generally targeted, but Facebook ads stand out in that regard. You can target people on Facebook based on:

Source: Pexels

Facebook Ads Are Very Targeted

Internet advertisements are generally targeted, but Facebook ads stand out in that regard. You can target people on Facebook based on:

Source: Freepik

With those settings, you will be able to zero in on your target audience with precision. That will increase the chances that you will convert more of them. But you need to know your audience to take advantage of this feature.

It's Cheap

Facebook Ads are cheap. How cheap, you might ask? Well, you can reach 1,000 people with your ads while just spending $5. That’s how affordable and effective it is. You’re going to spend a lot more just to reach the same number of people on television, radio, or print.

If all that you can spare for ads at the moment is just $5, then that’s okay. You can get started with Facebook ads.

It's Fast

Facebook advertising is fast in more ways than one. You can create a campaign within a day and have it implemented to reach thousands of people immediately. That’s not something that you can achieve in other forms of advertising.

It Increases Brand Awareness

Brand awareness is very big right now on the internet. With the help of Facebook, you can build your brand awareness quite effectively. Why is that important? Well, for starters, 81% of consumers say that they need to trust a brand first before they buy from it.

It’s Good For Sales, Revenues, and Conversions

Perhaps the main reason you should use Facebook advertising is to drive sales, revenues, and conversions to shoot up. It’s possible to spend $100 and get $300 in sales or even more than that.

Facebook Ads Is Measurable

When you advertise through traditional platforms, you cannot measure the results of the ads. With Facebook ads, however, you can measure the impact of the ads accurately and in real-time. You can see the number of people who have visited your posts.

Increase Your Customer Attribution

When you advertise through traditional platforms, you cannot measure the results of the ads. With Facebook ads, however, you can measure the impact of the ads accurately and in real-time. You can see the number of people who have visited your posts.

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Bizleads Agency

So, how effective is Facebook Ads? The short answer is that it’s very effective. With the right knowledge, it can drive up your conversions through the roof.

If you need expert guidance with your Facebook Ads or generate leads in general, contact BizLeads now. BizLeads is a Lead Generation Agency helping service-based businesses utilize the power of digital marketing.

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